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Tools to find out what your competitors are doing with their Google Ads campaigns

One of the most excellent marketing strategies begins with a healthy advertising campaign. There is no special requirement to be exceptionally creative to run an advertising campaign for your business growth. Mostly all the advertising campaign takes the ideas from other companies or competitors and improvises their plan to build a new one for their organization.

The business owners are artists of their fields who take inspiration from their fellow competitors and proceed accordingly. Taking the idea from the related industries helps an organization understand the pros and cons of releasing the same type of campaign. The PPC tools make it easy for organizations to keep an eye on their competitor's advertising strategy.

In this article, you will know about different PPC tools that can help an organization see the bidding keywords, cost, and efficacy of the Google Ads campaign of competitors.


The iSpionage is one of the most advanced PPC tools used for extracting the necessary information such as the keywords bidding, competitor ads, and much more about the competitor's ad campaign. With this tool, you can go through the keyword alignment, landing pages, and ads alignment of your competitor.

You will be able to keep an eye on the competitor ads that get the most traffic to which you can refer and plan your advertising campaigns and rank them on different search engines. Judge the ads based on their rankings on search engines such as Yahoo, Bing, and Google.

The iSpionage tool has the keyword effectiveness protocol, which guarantees favorable terms of analysis. The tool provides a free trial without the necessity of credit card details for you to check the efficacy of the tool. After the free trial is expired, if you are satisfied with the information, then you can opt for the basic plans, which start from $29 to $299 per month.

PPC Research tool/SE ranking SEO

Google Ads is known to be the most effective PPC management platform. It is a great strategy to compare your advertising strategy with your competitors and work on bettering your plans if necessary. Improvising a company's winning approach to improve the productivity and sales of your own company is also a business strategy and not stealing.

This tool has an easy interface that will help you find your advertising competitors in the same industry. With this tool, you will be able to know about the unique keywords used in the advertisement, look of the ad in the paid search, and their rank in search engines. The tool also gives out information such as traffic cost, traffic volume, Keywords number, and KEI.


SEMrush is just another PPC tool that helps you stay aware of the advertising strategies of your fellow competitors. You can search and check on your competitors by the keywords you have planned to implement on your ad campaign. There is a free version of SEMrush in which you can enter the website of your competitors and check for their keyword positioning, ad texts, total keyword percentage, and other competitors with the same ideation.

If you select the paid version, the statistics and efficiency of the results increases and you get more data than the free version to look up to. With the help of SEMrush, you can also keep track of the Bing, Facebook, and other social media accounts of your competitors.

These are a few of the many PPC tools that are essential in finding legit information about your business competitors. With these tools, you will be able to find the advertising strategies of your competitors that will also help you to improvise and increase your business traffic.

If you need a professional help with your Google Ads Campaigns, please get in touch with PPC Agency London now.

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