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Why Google Ads is important for any business

Updated: Dec 3, 2018



Did you know back in 2016, Google made 79.38 billion dollars in revenue from just advertising? That figure tells that a lot of businesses are using Google AdWords.

Google AdWords may not be the best choice for every small business, but if you are running the type of business in which your customers are actively searching for your product on Google, AdWords can serve as a great way of marketing your product and service. So if you are here to get the answer to why Google ads are important for a business, you need to read these reasons:


There is no such thing as minimum investment

Most small businesses have a limited budget so this could be a huge positive thing. Honestly speaking, even if you have a large budget for marketing, you wouldn’t want to risk a significant amount of money on testing a new marketing channel for your business. There is no minimum investment or monthly cost with Google AdWords. That means there is much less of failure involved.


Although when setting ads, some keywords could cost more than others but with a realistic budget, you can still make the most out of it.


You pay for results only

The best thing about Google AdWords is that you pay to get results only. In short, you will be paying each time a visitor clicks on your ad. Along with that, you get to target the people who have clicked on your ad. You follow up with those users and try staying on top of their minds.


The ads show up at the right time

When a user opens Google on his browser, he is looking for something to buy at the exact moment. For a business, this is a perfect opportunity to get your product or service in front of the user to help them make a prompt buying decision.


Remember the role of Yellow Pages? They were used to advertise something that is solely related to a business by picking the most related category.


Google AdWords play the role of yellow pages in the digital market. In fact, it’s even better because you can choose to advertise your product or service for any keyword you think your customers will search for when Googling your product or service.


They make local advertising easier

It’s great that your ads are perfectly aligned when it comes to time but they won’t be any good if they aren’t being shown to customers in your local area. You can choose geo-targeting to ensure the ads of your products are shown to customers who are within your market’s locality.


It’s more engaging

You must have noticed that Google has improved AdWords constantly. Why? Because it is one of its primary sources of income. Google didn’t take much time to notice that product listing ads and in-video ads on YouTube get more clicks. In fact, these ads bring more revenue to Google. Plus, it’s something new all advertisers would want to tap on to.


Google AdWords let you display your ads where people are so that more and more of them engage with you. YouTube has 1 billion new users a month and billions of views daily. Who wouldn’t want to leverage that?


It helps with SEO

In case you didn’t know, SEO is a great investment. Why? Because if your website is on the first page of Google, you won’t have to pay for the clicks to your website. SEO can take months and years and you have to keep everything consistently if you want your business to be ranked on the first page of Google.


All thanks to Google Ads, you can bring your website on the 1st page of Google within hours. However, you will have to pay for the clicks. Google lets you test different keywords and see if they could drive sales for your business.


It brings Return on Investment

Google AdWords is a great way of bringing Return on Investment. What’s even more wonderful is that you can track the ROI. After all, what’s the point of investing in advertising if you don’t even know it’s working.


AdWords has built-in capabilities that let you track and report your ROI. It’s easy to get started with. You just have to set up your account and you are ready to use it. Once you the setup is compatible, you can track the web form submissions, phone calls, e-commerce sales and even track the offline sales. The reports further show which keywords and ads worked the most and how you can allocate your budget to maximize this ROI. Whenever you get overwhelmed, you can get consultancy services from PPC Agency London.

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